A strong majority of Russians say they support a full ban on vape sales recently approved by President Vladimir Putin, according to a new SuperJob poll reported by Gazeta.Ru.
- 69% favor a total prohibition on vapes; just 7% oppose; 15% are indifferent; 9% are undecided.
- Opposition has softened: three months ago, 11% opposed similar measures.
- Supporters cite health risks and “synthetic chemistry” as key reasons, with some calling for tobacco bans as well.
- Opponents argue vapes create less litter and odor than cigarettes and warn a ban could fuel an unregulated underground market.
Demographic splits
- Gender: Women back the ban slightly more than men (71% vs. 67%). Men are more likely to oppose (12% vs. 2% among women).
- Age: Support peaks at 81% among 35–45-year-olds, compared with 72% among older respondents and 57% among those under 35. A quarter of under‑35s say they don’t care.
- Income: Support is strongest among respondents earning 150,000 rubles or more per month (83%).
Context and implications
- Policy backdrop: The results follow Russia’s approval of a full sales ban on vaping devices and related products. Details on enforcement timelines, product definitions (e.g., disposables vs. refillables), and penalties will shape compliance and market dynamics.
- Public health: The overwhelming pro-ban sentiment is anchored in health concerns. If implemented comprehensively, the policy could reduce youth access, but real‑world outcomes will hinge on enforcement and cessation support for existing users.
- Market impact: A formal ban is likely to accelerate a transition from legal retail to illicit channels. Expect pressure on domestic distributors and specialty shops, with cross‑border sourcing and gray imports rising unless customs and online controls tighten.
- Product substitution: Some users could return to combustible tobacco or nicotine pouches/OTPs. Without parallel harm‑reduction or cessation measures, net health effects are uncertain.
- Enforcement risks: As opponents note, bans can shift consumption rather than eliminate it. Clear rules, retail oversight, and coordination with e‑commerce platforms will be pivotal to limiting a shadow market.
